In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. And finally, there is Trig, Fact and Softique, none of which bothered to show for my Google obituary search.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. And finally, there is Trig, Fact and Softique, none of which bothered to show for my Google obituary search.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

JULY 24, 2011

The longevity of the campaign, in my view, is not attributable to the long list of outstanding Brand Managers, Copywriters and Art Directors, nothwithstanding their immeasurable contributions along the way. There is always the argument that “we should fix it before it breaks.” Not in this case.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 6, 2013

They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. The new economy has accelerated the need for change in the branding process. I am not suggesting restructuring the entire brand management system.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing.

Marketing 100

Marketing Brand Franchising Media 100

In the CEO Afterlife

OCTOBER 17, 2011

Is it any wonder private labels exploit the weaknesses of neglected brand-names that continually discount and line extend for upticks in volume? Today’s economy screams for change in the process of branding. I’m not suggesting restructuring the entire brand management system.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

JUNE 19, 2011

As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. Those were the heyday of problem/solution brands such as Scope Mouthwash, Ban Deodorant, Ultra Brite Toothpaste and Clearasil Cream. We operate by the mantra of “use it or you lose it.”

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

JUNE 8, 2016

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. competitors are entering the market. There is exponential growth to be had.

Brand 100

Brand Brand Management Advertising Management 100

In the CEO Afterlife

MARCH 21, 2011

PS: I was the Canadian Brand Manager of Brylcreem during the demise. I am interested in writing an article about brand management by focusing on your transition from an executive to a writer / author. Lucky for KFC, some people don’t care about obesity. Ugly to watch. Did you like this? Share it: Tweet.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

APRIL 10, 2011

Upon graduation, I wanted to work in Brand Management or Advertising. I joined Bristol Myers, managed a territory and made local decisions – albeit on a small scale. Apple is a leader in cultural diversity. Check their market cap and reputation for innovation. There’s a link. Don’t resist entry-level sales.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

MARCH 4, 2012

Corporate leaders that are identified with brands are usually the ones who share the brand’s nomenclature, such as Martha Stewart, Donald Trump, and Michael Dell. Seems logical, no?

Brand 252

Brand Reputation Sports CEO 252