Strategy Driven

SEPTEMBER 25, 2014

Now, women share the same bond virtually through social media and blogging, sharing recipes on Pinterest or swapping stories and pictures of their kids on Facebook.”. Michelle is also the CEO of Women Network LLC, an online digital media platform dedicated to giving women a voice and a platform to share their message.

Brand 63

Brand Advertising Diversity Competitive Advantage 63

The Practical Leader

FEBRUARY 27, 2012

How are you incorporating social media into your workplace? Are you engaging and retaining frontline team members through effective employer brand management ? Are you living your brand from the inside out? Is your workplace attracting or repelling the next generation of workers?

Simon 58

Simon Discount Hotels Open-book 58

Harvard Business Review

SEPTEMBER 17, 2013

Conference organizers and attendees will often ask you to join them for dinner the evening before, or cocktails afterward. Yet I’m convinced it’s possible to be real about building connections and developing our personal brands, while still respecting our natural tendencies. Branding Managing yourself Networking'

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

JUNE 25, 2014

Digital media and tracking technologies, along with dramatically improved analytics, now mean that serious marketers — if they really care to know — can have an excellent idea of just how effective (or wasteful) their advertising really is. If you’re a brand manager or CMO, that’s what you should care about.

Creativity 8

Creativity Marketing Advertising Metrics 8

Harvard Business Review

APRIL 8, 2015

And good old handwriting, though far slower for most of us than typing, better deepens conceptual understanding versus taking notes on a computer — even when the computer user works without any internet or social media distractions. The workshop did not include a single PowerPoint slide or digital simulation.

Team 8

Team Supply Chain Workshop Drucker 8

Harvard Business Review

APRIL 14, 2015

Acquirers have decisively moved from investing into businesses with strong brands to businesses with strong customer relationships. In the past, M&A strategies often concentrated on brands and on growing brands through better brand management and internationalization.

Brand 8

Brand Brand Valuation Power Brand Management 8