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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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CPG Hiring Trends

N2Growth Blog

More clients’ opportunities require executives with social and emotional skills and higher-level cognitive capabilities, such as logical reasoning and creativity. CPG leaders must be comfortable thinking digitally, creatively, and on their feet. Agility is key. The latter is perhaps more critical.

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Personal Branding at Work

Career Advancement

For example, if one of your desired brand attributes is “creative,” look for opportunities to showcase your creativity at work. Then grow your personal brand by pitching an inventive new project or consistently offering your creativity in group efforts.

Brand 166
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10 Ways to Slay Goliath

In the CEO Afterlife

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to three potent armaments – strategy, creativity, and culture. You leverage your creativity. You be fast.

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October 2018 Leadership Development Carnival

Lead Change Blog

We’re excited to share posts from leadership experts from around the globe on the topics of communication, creativity and inspiration, development, engagement, team building, and more. Creativity/Inspiration. Joel shares: “ Individuals, like companies, have a brand. Welcome to the October Leadership Development Carnival.

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Is Consumer Non-Durables a Good Career Path?

Talent Anarchy 1

It’s a field that demands creativity, strong communication skills, and a keen understanding of consumer behavior. Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty.

Career 78
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Does a Mentor have to Breathe?

In the CEO Afterlife

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. One of my mentors was brilliantly creative, the other skillfully strategic.

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