Why Strong Customer Relationships Trump Powerful Brands
Harvard Business Review
APRIL 14, 2015
As the graph bracingly shows, brand valuations declined by nearly half (falling from 18% to 10%) while customer relationship values doubled (climbing from 9% to 18%) over a decade. That suggests that marketing resources now directed at brand building should be more fully integrated with those designed to reinforce relationships.
8 
Let's personalize your content