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Brand Integrity in Business Cycles: Navigating the Trade-Off Between Quality and Convenience

CO2

.” Abraham Lincoln’s profound words resonate deeply, especially in the context of business and brand integrity during varying economic cycles. Brand Integrity in Economic Downturns is crucial to keep your eye on. Brand Integrity in Economic Downturns is crucial to keep your eye on.

Brand 78
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6 Workable Strategies for Businesses to Differentiate Their Brand

Strategy Driven

If you’re not the only player in your market, how do you plan to differentiate yourself from other brands? So, if your goal is to build a remarkable brand, focus on being different. But once done, it gives your brand the upper hand and keeps everyone, including your customers, happy. Compete on pricing? Look better?

Brand 104
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Study Explores How Brands Can Encourage Sharing Online

The Horizons Tracker

Communication via social media is a universal tactic deployed by companies to engage with customers and other stakeholders. A recent study from Bocconi University explores how companies can ensure this communication is effective. However, these themes may not necessarily align with the brand’s narrative and positioning.

Brand 64
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How to Establish Your Brand as an Authoritative Voice and Reach a Wider Audience

Strategy Driven

As digital marketing continues to gain prominence, the demand for brands to adapt their marketing strategies is increasing too. One notable transformation is the escalating significance of establishing and enhancing brand authority. Being perceived as credible is what will keep your brand alive.

Audience 115
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The Future Is Where Brands Must Focus

Great Leadership By Dan

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses. And this genuinely has to go all the way.

Brand 189
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Uniqueness And Company Culture – A Renewable Cycle

Tanveer Naseer

Every company that’s serious about branding defines its unique selling points. Both of those actions put companies in control—they command how they are perceived by employees, who then internalize and project this image. Commit to an ongoing effort to celebrate the unique aspects of your employees, your teams, and your brand.

Company 270
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What’s Your Time Worth? Why Pricing Matters

N2Growth Blog

Are you shooting yourself in the foot with your pricing strategy? What does your pricing say about your personal or corporate brand? Do you have a pricing strategy, or do you set your prices by some ethereal or arbitrary method? How much is your time worth?

Price 349