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Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” These are the industry disruptors who have changed how business is conducted in distinctly powerful ways. A brand renegade makes huge changes that everyone else turns their heads to notice. Use them to generate value within your brand.

Brand 291
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

C HALLENGER BRANDS know what it means to fight their way to success. Challenger brands can’t spend their way to success with big ad campaigns like the category leaders. Instead, they start with a strong business strategy and an acute understanding of who they are as a brand. As true underdogs, it’s the only option they have.

Brand 289
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5 Tips To Make Your Personal Brand Successful

Lead Change Blog

I’ve been to hundreds over the years, but it’s only been within the last few months that I’ve realised the importance of the personal brand at such events. Now, I concentrate on developing a personal brand which makes every networking event appearance 100% worthwhile. And those values should form the core part of your personal brand.

Brand 275
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Five Strategies for Your Brand to Stand Out

Strategy Driven

Whether you’re a budding startup or a well-established corporation, your brand’s ability to differentiate itself from competitors can make or break your success. To help your brand shine in a crowded marketplace, here are five strategies to consider. It’s what makes your brand instantly recognizable and memorable.

Brand 111
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The Art of Talent Acquisition for Companies in the Tech Industry

Strategy Driven

The tech industry is no exception to this. The process of talent acquisition can be overwhelming, especially for entrepreneurs and professionals new to the industry. This blog post will explore the art of talent acquisition in the tech industry and provide a comprehensive guide on acquiring top talent.

Industry 109
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Amazon Just Launched A New Type Of Grocery Store. How Should The Industry Respond?

Joseph Lalonde

The grocery industry is going through a highly disruptive period. Amazon is now bringing a brand new business model to the sector where customers literally walk in, pick up what they want, and walk out. The innovative ecommerce retailer and tech firm says that it can work out exactly what consumers select via its “walk […].

Industry 217
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Brands, Leadership and the Climate Crisis

Great Leadership By Dan

Major action is needed, with businesses in every industry, including the ever-widening area of innovation, having crucial roles to play. They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’).

Crisis 290