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Your Leadership Brand Authority with Deb Gabor

Let's Grow Leaders

What does your Leadership Brand Authority say? Brands are the new voice of authority. We look to brands for what to do, what to think, and how to feel. Now is the perfect time to reveal the humanity behind the brand. Consumers want to connect with the brands they support.

Brand 234
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Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.

Brand 292
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

C HALLENGER BRANDS know what it means to fight their way to success. Challenger brands can’t spend their way to success with big ad campaigns like the category leaders. Instead, they start with a strong business strategy and an acute understanding of who they are as a brand. As true underdogs, it’s the only option they have.

Brand 289
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How to Turn Satisfied Clients into Brand Ambassadors: A Step-by-Step Guide.

Rich Gee Group

Enter the Brand Ambassador – the ‘SuperFan’ who loves your product or service and actively promotes it to their network. We've compiled a step-by-step guide to help you turn your happiest clients into bona fide Brand Ambassadors. You create a connection that encourages brand ambassadors by making your clients feel special.

Brand 195
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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

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5 Reasons to Consider Branded Merchandise for Business Promotion

Strategy Driven

Branded merchandise stands out as a timeless and effective way to promote your business. From custom pens to stylish apparel, branded merchandise offers many benefits that can significantly impact your brand’s visibility and engagement.

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How Brand Reputation Influences Pay

The Horizons Tracker

The study reveals a curious trend: certain high-prestige brands opt to provide lower salaries to their staff, resulting in detrimental effects on productivity, employee retention, and overall profits. Brands set themselves apart by being either really good (vertical) or really unique (horizontal).