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Building Brand Awareness: July Frontline Festival

Let's Grow Leaders

This month’s festival is about building brand awareness. Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors. Top 10 Tips for Successful Internal Branding Efforts Follow David. Brand is just a perception, and perception will match reality over time. – Elon Musk.

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Simon Pont: An interview by Bob Morris

First Friday Book Synopsis

Simon Pont is a writer, commentator and brand-builder. He is the author of The Better Mousetrap: Brand Invention in a Media Democracy, and a novel, Remember to Breathe. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland.

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Turning Observation into Innovation

Leading Blog

Corporate anthropologists, like traditional anthropologists, explains Andi Simon in On the Brink , look “at a company as a new and unfamiliar culture” to arrive at fresh insights. Andi Simon is a corporate anthropologist that wants to help you do just that—act like an anthropologist for your own organization (or life).

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Leadership Inspirations – Socially Responsible Leader Branding

Strategy Driven

“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. ” Simon Mainwaring. You just finished reading Leadership Inspirations - Socially Responsible Leader Branding ! Consider leaving a comment! All rights reserved.

Brand 50
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Developing Your Personal Brand

Decker Communication

At a very young age, she could recognize the iconic symbol thanks to years—and millions of dollars— they’d spent developing their brand. As a business leader, it’s just as important to develop your own personal brand. As you navigate your career, start to develop your own personal brand story. Why do you do what you do?

Brand 72
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16 New Year’s Resolutions to Improve Your Work Performance.

Career Advancement

Simon wanted to have an extremely productive upcoming year. This is the plan that I completed with Simon and other clients over the years. Use this to create a brand and an expectation that you will produce great work. ~Tom Peters. How will you keep that in focus? Learn how to use your time in the most productive way possible.

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USA Gymnastics Demonstrates Failure at Leadership Selection in the Digital Media Age

Modern Servant Leader

In a September 7th tweet, Bono boasted about her opposition to the Nike brand. Simone Biles , the famous and beloved gymnast, responded with sarcasm at the blatant vetting failure by USA Gymnastics: Recreation of Simone Biles Retweet of Mary Bono’s Nike Attack. At issue is at least one post where Ms. Attacking Nike.

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