The Horizons Tracker

MARCH 24, 2024

The study found that when companies announce layoffs, their brand strength typically drops by about 18%. Brand strength tends to recover after around seven weeks. “If, on the other hand, companies send out a lot of PR and CSR messages in parallel with the layoff, this average damage to the brand can be significantly contained.”

Brand 117

Brand PR Reputation Short-term 117

The Horizons Tracker

JANUARY 23, 2024

A fresh study from Duke University’s Fuqua School of Business sheds light on intriguing dynamics within the labor market strategies of businesses. In contrast, brands that distinguish themselves through their distinctiveness seem inclined to offer higher pay, particularly to employees who embody this uniqueness.

Reputation 117

Reputation Brand Influence Marketing Strategy 117

N2Growth Blog

OCTOBER 23, 2023

A solid grasp of the latest advancements across biotechnology, pharmaceuticals, and medical devices is essential in driving innovations and the ability to synthesize information and translate it into actionable strategies quickly. This ability to bridge the gap between science and strategy is crucial in such a highly dynamic space.

Execution 430

Execution Strategy Compliance Industry 430

Rich Gee Group

DECEMBER 29, 2023

Ensuring data integrity and customer trust should be at the forefront of every business strategy. From reducing carbon footprints to ethical sourcing, integrating sustainable practices can enhance brand reputation, drive customer loyalty, and even open new markets. By embracing these ten strategies (or just choose one!),

Strategy 195

Strategy Succession Agility Customer Loyalty 195

Strategy Driven

NOVEMBER 27, 2020

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. When branding your product or service, consistency is very important. Consistency.

Brand 113

Brand Strategy Development USP 113

Strategy Driven

FEBRUARY 29, 2024

Branded merchandise stands out as a timeless and effective way to promote your business. From custom pens to stylish apparel, branded merchandise offers many benefits that can significantly impact your brand’s visibility and engagement.

Merchandising 97

Merchandising Brand Customer Loyalty Marketing Mix 97

Persuasive Powerhouse

OCTOBER 3, 2022

Branding Strategies in today's online world is one factor you cannot leave out of your business. To give you an idea of what your competitors are doing along the lines of branding strategies, the ones that are doing great are implementing branding and marketing.

Brand 100

Brand Strategy Marketing 100

Strategy Driven

DECEMBER 21, 2021

If you’re not the only player in your market, how do you plan to differentiate yourself from other brands? So, if your goal is to build a remarkable brand, focus on being different. But once done, it gives your brand the upper hand and keeps everyone, including your customers, happy. Nurture and generate brand advocates.

Brand 102

Brand Strategy Price Long-term 102

Strategy Driven

MARCH 5, 2024

Building a successful business requires using different strategies that work effectively, especially when it comes to incorporating a powerful brand identity marketing tool like vanity phone numbers. Focus Your Efforts on Topics like “Maximizing Brand Identity: The Power of Vanity Numbers in Business.”

Brand 108

Brand Automotive Power Marketing Strategy 108

Rich Gee Group

MAY 3, 2023

Enter the Brand Ambassador – the ‘SuperFan’ who loves your product or service and actively promotes it to their network. We've compiled a step-by-step guide to help you turn your happiest clients into bona fide Brand Ambassadors. Doing so will humanize your brand and show your clients that they're valued members of your community.

Brand 195

Brand Word of Mouth Marketing Loyalty Merchandising 195

Joseph Lalonde

DECEMBER 11, 2022

Brand authenticity can refer to your personal or business brand. With brand authenticity, your consumers believe that you are genuine in the values you represent and your products and services. Authenticity is necessary for the building of a brand strategy that’s cohesive. BRAND CONCEPT. Use Video Marketing.

Brand 177

Brand Tips Video Media 177

Strategy Driven

FEBRUARY 29, 2024

In the ever-evolving landscape of ecommerce, establishing a unique brand identity is more than just a luxury; it’s a necessity. It demands a distinctive brand identity that resonates with your target audience and sets you apart from the rest.

Brand 101

Brand Audience Loyalty USP 101

Lead from Within

JANUARY 23, 2024

Here are some secret strategies employed by accomplished leaders to consistently draw in the best talent: Building a Compelling Brand Story Successful leaders recognize that attracting top talent begins with a compelling brand story. These secret strategies employed by successful leaders are the keys to attracting top talent.

Strategy 169

Strategy Succession Leadership Styles Brand 169

Strategy Driven

FEBRUARY 29, 2024

They also provide a sense of familiarity and approachability, which is fundamental in building a customer’s trust in a brand. These unique phone numbers go beyond mere digits; they embody the essence of the brand they represent. These numbers are a direct line to enhanced customer service and a stronger customer-brand connection.

Brand 86

Brand Advertising Trends CRM 86

Let's Grow Leaders

MARCH 6, 2023

How you respond during times of distress can make or break your leadership brand If you’ve Googled, “what to do when you’ve been screwed over at work” and landed here, I’m sorry. Strategies evolve. Stressful times like this can enhance or destroy your leadership brand. Your brand is at stake.

Brand 234

Brand How To Restructuring Energy 234

Leading Blog

MAY 6, 2019

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. An Ironclad brand is one that unleashes your competitive advantage. It’s more than a logo.

Brand 209

Brand Competitive Advantage Sharpe Strategy 209

Strategy Driven

JANUARY 31, 2023

While digital marketing has emerged as a transitional trend in the branding landscape, some strategies continue to go strong. For example, brand mascots are still crucial, and they will never be outdated when it comes to promoting brands. Let us share a few unspoken rules of mascot marketing that every brand must follow.

Brand 124

Brand Marketing Audience Customer Loyalty 124

HR Digest

JULY 28, 2023

In today’s world, having a strong employer brand is not enough. To attract and retain top talent , companies need to focus on employee branding as well. But what is employee branding, and how is it different from employer branding? What is Employee Branding? What is Employee Branding?

Brand 96

Brand Company Reputation Loyalty 96

Let's Grow Leaders

JULY 27, 2017

This month’s festival is about building brand awareness. Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors. Top 10 Tips for Successful Internal Branding Efforts Follow David. Brand is just a perception, and perception will match reality over time. – Elon Musk.

Brand 265

Brand Self-aware Simon Media 265

Lead Change Blog

SEPTEMBER 25, 2018

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? My view was clear.

Brand 226

Brand Short-term Reputation Long-term 226

Great Leadership By Dan

MAY 14, 2020

(They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

Crisis 290

Crisis Brand Leadership Ethics 290

The Horizons Tracker

JANUARY 12, 2023

Research from Wharton highlights how it can also benefit us as consumers when companies have a “brand purpose”, which the authors define as having a long-term aim that is central to the very meaning, identity, and strategy of the business that goes beyond simply making money. Greater brand authenticity.

Brand 122

Brand Loyalty Long-term Trends 122

Strategy Driven

OCTOBER 18, 2021

When you run a business it’s crucial that you develop a memorable brand. In a world of similar products, your brand makes you unique. To create a strong brand you’ll need a solid strategy to make progress. These seven tips will help you to create a brand that drives success. What’s your brand personality.

Brand 125

Brand Audience Content Brainstorming 125

Lead Change Blog

DECEMBER 16, 2014

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. Shares links and/or retweets others’ content at a higher rate than conversationalists and brand champions. Brand Champions. Amplifiers.

Brand 346

Brand Influence Quinn Media 346

Lead Change Blog

AUGUST 9, 2017

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. Coca-Cola’s brand is micro-managed by teams of professionals working on nothing else. Or even necessary?

Brand 196

Brand Conference Wilde Politics 196

Strategy Driven

FEBRUARY 1, 2021

Every brand needs to think about its reputation and how the world sees them. In contrast, there will always be an element of risk when using an unknown brand or one which does not have the best reputation. In contrast, there will always be an element of risk when using an unknown brand or one which does not have the best reputation.

Reputation 67

Reputation Brand Strategy Discount 67

The Horizons Tracker

AUGUST 15, 2023

A recent study from the University of East Anglia has unveiled how Generation Z views online “personal brands” as a critical tool for gaining a competitive advantage in job markets. Consequently, personal branding has emerged as a critical component in achieving career success.

Brand 96

Brand Marketing Self-aware Competitive Advantage 96

Career Advancement

AUGUST 27, 2018

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. For example, if one of your desired brand attributes is “creative,” look for opportunities to showcase your creativity at work.

Brand 166

Brand Brainstorming Creativity Brand Management 166

Great Leadership By Dan

NOVEMBER 19, 2019

How we’re going to get there (a strategy story) Every leader, regardless of what functional discipline they represent, needs to be able to tell those four stories. Here’s an example of #4 – a strategy story. One strategy that’s worked for a lot of out-classed teams is this – play a full-court press the entire game.

Strategy 204

Strategy Storytelling Brand Advertising 204

Strategy Driven

NOVEMBER 7, 2023

What is an ecommerce growth strategy? Understanding the Ecommerce Landscape Before diving into strategies, it’s crucial to understand the ecommerce landscape. Identify Your Niche One important ecommerce growth strategy is to find your niche. Happy customers not only come back but also recommend your brand to others.

Strategy 110

Strategy Succession Market Segmentation Audience 110

Strategy Driven

MAY 15, 2020

Are you looking to improve your brand reputation? Brand reputation has a direct impact on the success of a company. After all, a consumer will always opt for a brand with a good reputation as opposed to one which is not perceived well by others. Stand For Something. Reduce Environmental Impact. Engage With Your Target Customer.

Reputation 75

Reputation Brand Strategy Film 75

HR Digest

APRIL 5, 2023

A strong employer brand is essential for attracting top talent and creating a positive workplace culture. A company’s employer brand is the image and reputation it portrays to current and potential employees. In this article, we will explore tips for building a strong employer branding strategy.

Brand 59

Brand Reputation Marketing Strategy Media 59

Rich Gee Group

DECEMBER 11, 2023

Try one of these strategies: Cultivate Self-Awareness The journey to an impactful executive presence begins with self-awareness. Build a Strong Personal Brand Your personal brand reflects your values, abilities, and actions. Develop a brand that resonates with your authentic self and aligns with your professional goals.

Execution 368

Execution Development Emotional Intelligence Self-aware 368

Strategy Driven

JUNE 20, 2023

As digital marketing continues to gain prominence, the demand for brands to adapt their marketing strategies is increasing too. One notable transformation is the escalating significance of establishing and enhancing brand authority. Being perceived as credible is what will keep your brand alive.

Audience 113

Audience Brand Content How To 113

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

Brand 189

Brand Supply Chain Ethics Reputation 189

Strategy Driven

JANUARY 19, 2023

Creating a brand-centric website design is essential for any business looking to establish a strong online presence. We reached out and got tips from a top-rated website design firm in Portland on how to maximize your website design that showcases your brand in a top-tier way. What is a Website Design Service, and How Does it Work?

Brand 130

Brand Tips Audience Goal 130