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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Find a strong and well positioned employer brand.

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Steve Yastrow: An interview by Bob Morris

First Friday Book Synopsis

Steve Yastrow is the author of three books: Ditch the Pitch: The Art of Improvised Persuasion, We: The Ideal Customer Relationship, and Brand Harmony. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention,” and called Brand Harmony “compelling and powerful,” and We a “superb book.”

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Rich Kalgaard: An interview by Bob Morris

First Friday Book Synopsis

He also writes the Forbes column, “Innovation Rules,” which is known for its witty assessment of business and technology. He has been a regular panelist on television’s Forbes on FOX […].

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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part Two

First Friday Book Synopsis

His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services […]. He advises large, global organizations on strategy, innovation and organizational change and is recognized as a leading expert in enabling organizational renewal and growth through innovation.

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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part One

First Friday Book Synopsis

His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services and transportation companies. His primary focus has been to help client organizations renew […].

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How Food Marketing Will Change Post-Pandemic

Strategy Driven

Their brand must take on a new image as well as display the charms of the previous generation. That in turn, must incorporate green technology and sustainable design. However, if it’s too bright it can also signify danger, i.e. red mushrooms in the wild. Older customers.