Leading in Context

FEBRUARY 12, 2020

The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction. This week, I share a high level view of 5 key things brands should know to be successful in reaching responsible consumers.

Brand 250

Brand Trends Ethics Article 250

Leading in Context

JULY 1, 2020

By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images.­ In this article I share practical advice on protecting ethical brands and five top leadership trends I see unfolding in 2020.

Reputation 258

Reputation Ethics Brand Magazine 258

Leading in Context

DECEMBER 22, 2011

As we enter 2012, these trend reports will give you a sense of where the world is going in a variety of different areas, from responsible leadership to social media, branding, consumerism, mobile apps and web design, food and color trends.

Trends 226

Trends Brand Media Report 226

Leading in Context

JUNE 6, 2012

In addition to shopping cautiously during the recession when money is tight, there's also a trend toward thinking about how each purchase impacts the global community and the planet. Customers shop globally now, and when they buy, they compare products more and more often based on ethics.

Ethics 231

Ethics Brand Trends Globalization 231

Leading in Context

NOVEMBER 17, 2021

By Linda Fisher Thornton Consumers are seeking brands that support well-being, sustainability and social justice, realizing that brands that care about these things are more likely to have the best interests of consumers and society at heart. Brands will be well served to assess their alignment between values, culture and strategy.

Strategy 310

Strategy Brand Ethics Trends 310

Leading in Context

JULY 24, 2013

After taking the Leading in Context website and branding back to the drawing board, this week I''m delighted to introduce the Leading in Context® Website version 2.0. Ethical Leader Ethical Organization Trends ethical ethical leadership ethical organization global leadership leading ethicallym ethics what is ethical leadership'

Ethics 237

Ethics Organization Trends Leadership 237

Leading in Context

MARCH 6, 2019

By Linda Fisher Thornton One of my favorite concepts for understanding how social media is changing the visibility of organizational culture is Trendwatching.com's report Glass Box Brands. As Trendwatching.com elequently explains, "In an age of radical transparency, your internal culture is your brand."

Ethics 227

Ethics Brand Report Media 227