Harvard Business Review

NOVEMBER 16, 2011

In most organizations, social media established a marketing beachhead. Indeed: the marketing organization has put social media technologies to work with very visible effect. But we need to break out social media and talk about more than marketing and technology. But activity alone does not create business results.

Media 15

Media Marketing Technology Short-term 15

Strategy Driven

AUGUST 27, 2015

that every company is used to capturing, but also unstructured data (data scraped from the Internet and social media channels that may come in a wide variety of formats, from video to voice). Big Data involves not just the structured data (customer name and details, products purchased, how much was spent and when, etc.)

CIO 50

CIO Technology CRM Competitive Advantage 50

Strategy Driven

DECEMBER 23, 2013

There are a variety of tools that aid in capturing customer insight. Online surveys, social media and voice-of-the-customer events all help to ensure that a fact-based understanding of customer needs drives the company forward. In addition, listening to your customers in order to deliver their delight will help retain them.

Organization 58

Organization Open-book Innovation Technology 58

Strategy Driven

JANUARY 21, 2011

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Subscribe now to get your subscription to this award-winning quarterly magazine.

Real Estate 66

Real Estate Magazine Rogers Long-term 66

Strategy Driven

NOVEMBER 24, 2010

Posted by Thornton May on November 24, 2010 · Leave a Comment The classic Harvard Business School case “Otisline (A)” 1 begins with the quote, “… our objective is to go unnoticed.” Subscribe now to get your subscription to this award-winning quarterly magazine. sas com Magazine can also be accessed online at www.sas.com/sascom.

Magazine 52

Magazine Chief Operating Officer Newsletter Objective 52

Harvard Business Review

AUGUST 22, 2012

A decade ago, the only option for an ambitious CI professional was the CMO's office, even though in most enterprises, that seat will be filled by an executive with brand and media expertise. I'm not suggesting that these folks need to run SPSS, or sit in front of a business intelligence tool all day.

Company 14

Company Business Intelligence CRM Marketing 14

Strategy Driven

JUNE 18, 2019

For many small and medium sized business owners, internet marketing is like shooting in the dark. The good news is that there are plenty of online tools that will allow you to see clearer, so you can make the most out of your targeting and reach the right people. Interpret Business Intelligence.

Marketing Strategy 50

Marketing Strategy Marketing Strategy Business Intelligence 50

Harvard Business Review

SEPTEMBER 13, 2012

Then came the cloud, which only heightened frustration with IT's lack of velocity in delivery, and managers flocked to outside vendors to automate various business processes, from customer relationship management to supply chain reporting to social media analytics.

Supply Chain 15

Supply Chain CIO Budgeting Project 15

Harvard Business Review

OCTOBER 6, 2014

The buzz around using predictive tools to analyze big data in discrete areas of a business is loud and deserved. At the same time, powerful new tools are becoming increasingly available to enable real-time strategic decision making. We can connect insights and execution at a pace never before possible.

Strategy 11

Strategy Scenario Planning Scientific Management Supply Chain 11

Harvard Business Review

FEBRUARY 24, 2014

One big barrier to implementation is the incessant noise around big data from consultants, vendors, and the media. Traditional tools (business-intelligence applications, relational databases) simply can’t handle petabytes of unstructured information. They’ve invested in new tools.

ROI 9

ROI Maturity How To CRM 9

Harvard Business Review

OCTOBER 6, 2014

The buzz around using predictive tools to analyze big data in discrete areas of a business is loud and deserved. At the same time, powerful new tools are becoming increasingly available to enable real-time strategic decision making. We can connect insights and execution at a pace never before possible.

Strategy 8

Strategy Scenario Planning Scientific Management Supply Chain 8

Harvard Business Review

OCTOBER 2, 2015

The I-PASS Hand-off Curriculum includes teamwork and communication training, simulations, a mnemonic to standardize handoffs, oral and written hand-off improvements, faculty-engagement tools, and an institution-wide sustainment campaign. In addition, its tools help identify and inform patients who would benefit from hospice care.

Health Care 8

Health Care Innovation Cost Self-aware 8

Harvard Business Review

AUGUST 15, 2018

It isn’t all just the promise of self-driving cars and artificial general intelligence. Many of my guests are skeptical not only of the fetishization of artificial general intelligence by the mainstream media (including headlines such as VentureBeat’s “An AI god will emerge by 2042 and write its own bible.

Ethics 8

Ethics Learning-by-Doing Industry Telecommunications 8

Harvard Business Review

JULY 23, 2014

Apply your company’s CRM or business intelligence systems to internal operations. Use your company’s intranet or another internal communication tool to provide an outlet for all employees (from intern to executive, remote to in-office) to ask tough questions or offer opinions about your office environment.

Conference 8

Conference CRM Creativity Committee 8

Strategy Driven

OCTOBER 23, 2013

Now you’ve got to decide on what type of media to use, where to put it, how to track it, who to target, how to ensure a consistent message, and how to somehow impact on the conversation that is already happening about your brand. Nick Johnson is the founder of Useful Social Media and Incite Marketing and Communications.

Marketing 58

Marketing Media ROI Consensus 58

Strategy Driven

DECEMBER 15, 2010

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Subscribe now to get your subscription to this award-winning quarterly magazine.

Resources 50

Resources Process Constraint Objective 50

Harvard Business Review

DECEMBER 7, 2012

Social media isn't all community, collaboration, and cohesion. It's a perfect tool for tracking people and conducting surveillance as well as spreading propaganda, and it's wide open to all comers, no matter what their purposes. Social media is a natural medium for propaganda too. What can businesses learn from all this?

Media 15

Media Business Intelligence Software Trends 15