If a tree falls in the forest and no one hears it, does it make a noise? That age-old question resonates with the specialists who provide retailers with customer intelligence. In their case, the question is: If a shopper leaves without making a purchase, is there any way for a store to know she was there? And why didn’t she become a paying customer?
Retailers Turn to “Soft Surveillance” to Fight Customer Anonymity
New sensors help physical retailers know their shoppers like never before.
August 28, 2012
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New!
HBR Learning
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.