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The Strategic Value of APIs

Harvard Business Review

The API is the core engine driving this strategy. There are two main business benefits to offering an API: APIs can attract blockbuster complements. Then TweekDeck, a third-party developer, built a better user interface on top of the Twitter engine. Making Money with Digital Business Models. Insight Center.

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When Do Regulators Become More Important than Customers?

Harvard Business Review

Then one of the engineering executives, a fracking enthusiast and unconventional extraction technologies champion, spoke up. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” Instead of rethinking “ What Business Are We In? ,” the better question may be “What Will Our Regulators Do?