Engaging Leader

article thumbnail

Killer Gamification: Targeting the Drives That Make People Want to Engage

Engaging Leader

The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. Even so, Gartner also predicted that by 2015, 40% […].

article thumbnail

GC23: Using the Gamification User Types in the Real World | with Andrzej Marczewski

Engaging Leader

The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. Andrzej […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GC24: Killer Gamification: Engaging for Impact

Engaging Leader

However, the tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives.

article thumbnail

GC25: Four Game Drives – and One Drive to Rule Them All

Engaging Leader

Assuming you have defined the right business objectives, the most important key for successful gamification is to target the right motivators: the drives that make people want to engage and that stimulate the right thoughts and actions to accomplish your objectives. In this episode, Jesse discusses: The Four “E.A.S.I.”

article thumbnail

075: Conquer the Entrepreneur’s Kryptonite: Simple Strategic Planning | with James Woosley

Engaging Leader

The Simple Strategic Plan (SSP) is a step-by-step process for taking an idea and putting it into action, for both profit and purpose.

article thumbnail

GC01: 6 Steps to Effective Gamification | with Kevin Werbach

Engaging Leader

Together, Jesse and Kevin kick off our Game Changer miniseries by discussing 6 steps that you as a leader can take to effectively use gamification to engage your employees: DEFINE business objectives. DELINEATE target behaviors. DESCRIBE your players. DEVISE activity loops. DON’T forget the fun! DEPLOY the appropriate tools.

Trends 138