Harvard Business Review

JUNE 20, 2014

The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. In our experience, there are specific steps CEOs and CMOs can take to develop a working relationship that is dynamic and useful.

CEO 8

CEO Marketing Hotels Long-term 8

Strategy Driven

NOVEMBER 13, 2019

Be it your social media accounts, website or application, your tagline should be all over the place to represent your business. Uncover your business objectives. Increasing sales, expanding reach, and building brand awareness: all of them are the key objectives for any business. Pick the right marketing mix.

Marketing 11

Marketing USP Strategy Audience 11

Harvard Business Review

DECEMBER 24, 2015

For example, Maersk Line, one of the world’s biggest container and bulk shipping companies, has made social media an integral part of its marketing mix by leveraging more than 30 local and global social media accounts. Most importantly, B2B companies are proving that social media builds sales and profits for brands.

B2B 8

B2B Media B2C Marketing 8