Why Your Social Media Metrics Are a Waste of Time
Harvard Business Review
DECEMBER 18, 2012
They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". These metrics are valuable because they measure success at your core business. Seek out what Ries refers to as "actionable metrics." Those metrics are the most common false idols of analytics.
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