In much of the industrialized world, work has changed dramatically in the past 100 years. We have come a long way since the early days of assembly lines and Fordism. Today, we talk about giving employees a consumer-like experience: not “jobs,” but meaningful careers; not “roles”, but a sense of purpose. At least in our narrative, engagement has replaced productivity — work should be rewarding and fun, colleagues should be friends, and work-life balance has been replaced by work-life integration (as we work from home at 1 a.m. and hit the company meditation room or bar at 1 p.m.). Where once Marx lamented capitalistic alienation, today’s talent management gurus celebrate gamification and giving employees a consumer-like experience.