The immense promise of big data to reveal new opportunities and deliver practical business results has so far been focused on technologies and models, and less on the human challenges of staffing roles and  processes to take advantage of big data’s promise. The technology may be abundant, but developing, recruiting and hiring the people to use it is becoming an acute challenge for Fortune 1000 companies. Defining the roles, recruiting talented practitioners, setting up center of competence structures, establishing data governance across business units, and tying advanced data and analytics (AD&A) to the results of those businesses is lagging the deployment of tools and the collection of the data.