Recruiters, HR managers, and investors have always sought better ways of identifying who fits and has potential, and how to allocate opportunities to them. Big data holds the promise of not only vastly improved efficiencies but also bringing greater objectivity to our very unconsciously biased human decision-making.  And without a doubt, predictive “people analytics” are starting to transform how employers hire, fire, and promote.  As a recent Atlantic article argues, “What begins with an online screening test for entry-level workers ends with the transformation of nearly every aspect of hiring, performance assessment, and management.”