When I ask students graduating from Harvard Business School what they’re doing next, I often get some version of “I’m going into finance but…” Then they quickly explain that finance is just a way station on the route to nobler goals. I seldom, if ever, hear that apologetic tone from students choosing technology companies or consulting. Recently, I asked a few students how people react to their choice to go into finance, and I was greeted with nervous laughter. When pressed, they explained that most people conclude that someone choosing finance cares only about money — and cares little for others or for society.