We all know developing a personal brand is valuable, since a strong reputation can put you on the radar for exciting career opportunities. When your true talents are understood, it’s far more likely you’ll be tapped for relevant and interesting assignments — and it helps you stand out in a field of competitors. Research by Sylvia Ann Hewlett at the Center for Talent Innovation shows that cultivating your personal brand is one of the best ways to attract a sponsor — and professionals with sponsors are 23% more likely than their peers to be promoted. Your brand is also a powerful hedge against professional misfortune. If there are layoffs or cutbacks at your company, being recognized in your field makes it far more likely that you’ll be snapped up quickly by another firm.
How Women Can Develop — and Promote — Their Personal Brand
We all know developing a personal brand is valuable. It helps others see your true talents, so you’re more likely to be tapped for relevant and interesting assignments — and it helps you stand out in a field of competitors. But personal branding has some unique challenges for female professionals. Gender norms presume that women should be agreeable and nurturing, and when they violate these norms through self-promotion and decisiveness, they’re often penalized for that behavior in a way that men wouldn’t be. How can women navigate this conundrum? First, network both inside and outside your organization, so you have a diverse set of people who can step up on your behalf. Next, control your narrative by developing a clear and concise elevator pitch. Finally, share your ideas publicly and display your expertise through content creation.