Miles Anthony Smith
DECEMBER 10, 2018
Experience of working in that industry will give you a much greater understanding of the way that your chosen market works, and will help you identify potential customers, growth opportunities and marketing strategies. This will help you assess whether you like the industry before taking the leap. Get some new qualifications.
Harvard Business Review
APRIL 22, 2011
But executives can hurt their careers when they care about something too much. So I worked hard to instead steer him to policy-research assignments and, after the campaign ended, he turned that into a career. No one wants a job or a career they hate. What's your recipe for career success? You're too emotionally attached.
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Harvard Business Review
AUGUST 29, 2012
Buffalo Wild Wings, a Minneapolis-based restaurant chain that specializes in wings, has a market cap in excess of $1 billion. I've encountered many super consumers in my career, but few are as passionate as the phylum called "Pork Dorks.". Americans love chicken wings. More than 80% of households eat "the other white meat."
Harvard Business Review
MARCH 23, 2016
These larger companies, once considered pinnacles of career opportunity, have become employers of last resort. Corporate executives spent months trying to nail down a new market strategy. Unless the companies make radical changes, the best talent will go elsewhere. And many Fortune 500 companies will just go away.
Harvard Business Review
AUGUST 4, 2014
All too often, when marketers talk about their “social strategy,” they really mean a digital marketing strategy implemented on social platforms, rather than using social dynamics to benefit their business. Pepsi actually lost market share and fell to number three in the cola wars for the first time in modern history.
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