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Hackers and Hummingbirds: Leadership Lessons from Facebook CEO Mark Zuckerberg

Terry Starbucker

The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers. 2) Offer your employees a nontraditional career path that is based on their contributions and value-based behaviors, and not on their age or credentials. In that sense, everyone is equal.

CEO 335
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Discover How You Can Benefit from Content Marketing

Women on Business

They reach out and communicate with you via social web conversations, and in time, they become loyal brand advocates who talk about your brand, creating a form of word-of-mouth marketing that business owners could only dream about years ago. Content can help you build your business, your brand, and your career.

Content 200
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4 Ways to Grow Your Business Organically

Strategy Driven

Does word-of-mouth marketing really work? Many companies go all out to make the overall experience so positive that word-of-mouth happens organically. With that said, be sure to spend time and effort building your social media presence. However, employee development does not only focus on career advancement.

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Successful Company Culture at Work: What It Really Takes

Strategy Driven

While many people think that money will motivate you to work harder, it is not just about cash; it is also about your career, fulfillment, and purpose. This is something that needs to be emphasized at every level within the company and to be regularly reinforced through all media communication channels. Build Motivation.

Company 107
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Privacy is a Luxury You Don't Have

Harvard Business Review

And — proving the supremacy of word-of-mouth marketing — while I could resist my lone friend two years before, I couldn't turn down a classroom of 25 pleading college students. But, on a recent trip to speak at a university in Switzerland, I was reminded that Gen Y social media skeptics do exist.

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Build your Brand by Building Relationships

Women on Business

And, for those relationships that you already have, you won’t be able to rely on coveted word of mouth marketing (one of the best tools in your toolbox) if you’re not delivering on service or quality. The tie-in to all of the above, is that social media, at its core, is about building relationships.

Brand 257