Success breeds success online. Indeed, if there is one maxim that dominates the fate of digital communities it is that of network effects — the more users participating in a community, the more valuable it will be to new users. As networks like Twitter and Facebook scale, their advantage over nascent platforms becomes seemingly insurmountable. And yet scale is no guarantee of sustainability, as two recent examples illustrate.
What to Do When an Online Community Starts to Fail
Mature online communities like Wikipedia and Yelp face a unique set of challenges.
October 31, 2013
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New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.