Harvard Business Review

JULY 28, 2011

Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Organic food was a niche market back then, but it did well in the San Francisco area and soon started catching on elsewhere. Now it was a huge growth market.

Case Study 10

Case Study Retail Transportation Niche Marketing 10

Harvard Business Review

NOVEMBER 5, 2018

electric utility sector, in which the existing model for energy generation, which has prevailed for a century, may now be giving way to a new one. We studied the sector for three years and came up with some very interesting findings about the “adjustment costs” that companies incur when they disrupt themselves.

Company 8

Company Disruptive Innovation Decentralization Software 8

Strategy Driven

DECEMBER 2, 2011

One can wake up, realize their energy has been zapped and experience setbacks in their business because he-she was spending disproportionate time on networking. The longer they network, the better they get at niche marketing. Breakfast clubs carved their own niche… a balance of business, community and social networking.

Committee 52

Committee Learning-by-Doing Consultative Budgeting 52