Chart Your Course

APRIL 6, 2015

Pharmaceutical and biotechnology make up the second-largest group with three representatives: Genentech, Amgen and Pfizer. 2 on the list, is the only retailer to make the chart, along with one company each from the insurance, transportation, energy and travel industries. Costco, at No. Union Pacific.

White Paper 100

White Paper Company Biotechnology Case Study 100

Harvard Business Review

FEBRUARY 10, 2014

Mornings consisted of lectures and case studies in a traditional classroom in the Stanford Business School; this was the “clean models” part of the program. Back in 2006, my colleague Huggy Rao and I launched an executive education program at Stanford called “Customer-focused Innovation.” Connect people and cascade excellence.

Case Study 10

Case Study Pharmaceuticals Airlines Hotels 10

Harvard Business Review

OCTOBER 28, 2013

Lois Kelly, co-author with Carmen Medina (see case study #1) of the upcoming book, Rebels at Work: Befriending the Bureaucratic Black Belts and Leading Change from Within , says the smartest people carefully calculate what’s worth their time and energy. Case study #1: Make it part of your job.

How To 12

How To Case Study Politics Reputation 12

Harvard Business Review

SEPTEMBER 3, 2013

Hilde Dach, the former chief scientist at drug-development start-up Genbac and now a team leader at German pharmaceuticals maker Caliska, which had acquired Genbac, could read disappointment in the face of Johan Greve, the Caliska division head who was her boss. You''ve always seen it as a pharmaceutical product. Hilde turned away.

Case Study 8

Case Study Pharmaceuticals Bottom-up Marketing 8