Two Cold Call Case Studies: Why Your Cold Calls Aren’t Working
Strategy Driven
NOVEMBER 19, 2015
If the goal of the call is to gather data, share product information, start a conversation, or make an appointment, the odds are that the outcomes will be less than successful: sellers claim over 90% failure on their attempts. Case Study Number 1. Case Study Number 2. Read them all, and decide which is better.
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