Rajesh Setty

MAY 11, 2011

This is a case study of MySizeFinder – from the idea to going live. Kavitha worked with Dan Janal of PRLeads to draft and send out the press release. Dan was super quick to come up with a catchy press release that got picked up by 50 or more outlets (of various sizes). Thanks to both of them.

Case Study 45

Case Study Press Release Brand Banking 45

Harvard Business Review

APRIL 16, 2013

To find out if this is the case, a good place to start is with what I call the True Value Test : Take a representative sample of your organization''s priority target customers. The goal of communications is to create a sense of urgency and provoke a target to pick up the phone or be more receptive in a selling conversation.

Bottom-up 8

Bottom-up Press Release Sample Decentralization 8

Harvard Business Review

DECEMBER 2, 2016

Your goal is not to play politics, but “it’s important to understand the politics.” Case Study #1: Understand your boss’s priorities and adapt to her preferred communication style. “My goal was not to burden Lucy with a million questions,” she says. Avoid conflict with your boss.

How To 8

How To PR Politics Learning-by-Doing 8

The Center For Leadership Studies

JUNE 16, 2023

Situational Performance Ownership provides the springboard to a performance partnership between leader and performer, equipping individuals with the vital skills and tools they need to proactively accelerate their time to task autonomy and successfully contribute to the organization’s goals.

Situational Leadership 52

Situational Leadership Hersey Leadership Workshop 52

Strategy Driven

FEBRUARY 3, 2012

Goals and objectives. Complete generic press kits. Formula press releases and features, which can be locally customized. Case studies. The Big Picture of Business – Setting, Meeting, and Benefiting from Goals. Recognize the role of professional communicators. Seek qualified counsel. Crisis Plan.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

Harvard Business Review

JULY 30, 2014

Case Study #1: Embed conflict to motivate and inspire. Executives kept reinforcing the Slither story with fake press releases about their competitor’s impressive quarterly earnings or infusions of capital, and soon the urge to best the imaginary rival began to drive improved performance. “It How are we going to do that?’

Storytelling 21

Storytelling How To Audience Letter 21

Miles Anthony Smith

MARCH 3, 2018

Evergreen Content Case Study: Why Long Form Content Performs Infinitely Better on Google’s Search Engine You’re probably wondering to yourself, “I don’t believe SEO works anymore.” ” The topic is so overexposed and at the same time equally misunderstood that there is even an SEO Movie now.

Content 56

Content Video Short-term Case Study 56