Case Study: Should an Emerging-Market Incubator Help U.S. Businesses?
Harvard Business Review
MARCH 2, 2015
This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. He’d been the one to suggest that Unamano aim to quadruple the revenues of the small businesses it targeted, an audacious goal given the long odds facing any emerging-market start-up.
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