Management is widely viewed as a foe of innovation. The thinking goes that too much management strangles innovation (just let a thousand flowers bloom!). But we have found a much more nuanced picture. You really can manage for innovation, but it starts by knowing what drives creativity in the people who generate and develop the new ideas that, when implemented, will become tomorrow’s innovations. Unfortunately, too many managers unintentionally kill innovation because they rely too heavily on carrots and sticks to motivate employees.