Seven years ago, Bank of America launched Neighborhood Builders®, a program that provides grants and, more importantly, leadership training to managers of “high-potential” non-profit organizations in the communities where the bank does business. The rationale was straight-forward: thriving neighborhood groups create more vibrant places to live and work, which translates into a better environment for lending and investing. Like the five “good” companies showcased in HBR’s November magazine, Bank of America chose to align its social investments with its brand and to leverage its core assets and capabilities for greater impact.