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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

The conventional wisdom about strategy may be leading your company astray. Achieving coherence requires a sharpness of focus that few companies have mastered. In this unpredictable economy, traditional approaches to strategy are a luxury most companies cannot afford. by Paul Leinwand and Cesare Mainardi. Let’s go after it.”

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We Can't Agree to Disagree

Harvard Business Review

If your company is less aligned than, say, a competitor, they might reach the market faster, or spend less, or simply get more deals done and lock you out of the picture. The Wal-Mart relationship: I want the lowest prices and Wal-Mart is committed to giving me the lowest prices. the goals are aligned. Apple wants to be cool.

Brand 15
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How Multinationals Should Be Planning for Brexit

Harvard Business Review

The UK will exit the European Union on March 29, 2019, and many companies are struggling to prepare for how it will change doing business there. There’s no template for how companies should change in response to Brexit. But that doesn’t mean companies shouldn’t start the work required to come up with a plan.