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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

We recognized early that there was a wealth of information in the online vehicle owner forums, and that we should be feeding that information back into product development (in quality, engineering, and technical assistance). The CoE elevated the issue to the engineering leads. How technology is changing the way we work.

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The Big Disconnect in Your Talent Strategy and How to Fix It

Harvard Business Review

The company better aligned the workforce mix to its strategy, by optimizing different talent acquisition channels, manager spans of control (number of workers reporting to them), and worker mobility. The workshops encouraged and equipped the operating managers and HR teams to take a fresh look at their workforce goals and options.