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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

MARCH 18, 2011

The goal is balance: A coherent company strikes a balance where the right product and service portfolio naturally thrives within a capabilities system consciously chosen and implemented to support a deliberate strategy or way to play. It divested a number of personal care and confectionary lines (e.g.,

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Resources Industry System Strategy 52
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We Can't Agree to Disagree

Harvard Business Review

MAY 2, 2011

the goals are aligned. The alignment of investors' interests with the executive team's goals. Companies get offers to be acquired, but at much lower valuation than the original dream goal. Nilofer Merchant is a corporate advisor and speaker on innovation methods. The Apple relationship: I want Apple to be cool.

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Brand Energy Price Long-term 15
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