Channel Management, Goal and Metrics

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Channel Management

Goal

Metrics

How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

FEBRUARY 12, 2016

In 2013, we created a global Social Media Center of Expertise (CoE), staffed by about 600 people in five regions from the marketing, communications, and customer care teams, with the goal of enhancing the company’s market-based decision making (part of CEO Mary Barra’s mantra of earning customers for life ). Insight Center.

Media

Media Automotive Globalization Active Listening

We Can't Agree to Disagree

Harvard Business Review

MAY 2, 2011

the goals are aligned. The alignment of investors' interests with the executive team's goals. Companies get offers to be acquired, but at much lower valuation than the original dream goal. Sometimes you're asking them to take the long view when they're rewarded by a different set of metrics. Apple wants to be cool.

Brand

Brand Energy Price Long-term

Leadership Digital

How GM Uses Social Media to Improve Cars and Customer Service

We Can't Agree to Disagree

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