Channel Management, Leadership and Media

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Channel Management

Leadership

Media

How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

FEBRUARY 12, 2016

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. Give your social media team the resources they need.

Media

Media Automotive Globalization Active Listening

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

MARCH 18, 2011

Those companies that ‘sweat’ their capabilities continuously improve them and sustainably capture the top-line growth in their industries and, ultimately, market leadership. He works in the consumer, media, and digital practice and focuses on capabilities-driven strategy for consumer products companies. About the Authors.

Resources

Resources Industry System Strategy

Leadership Digital

How GM Uses Social Media to Improve Cars and Customer Service

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

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