Channel Management, Media and Tools

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Channel Management

Media

Tools

How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

FEBRUARY 12, 2016

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. Give your social media team the resources they need.

Media

Media Automotive Globalization Active Listening

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

MARCH 18, 2011

He works in the consumer, media, and digital practice and focuses on capabilities-driven strategy for consumer products companies. Cesare Mainardi is managing director of Booz & Company’s North American business and a member of the firm’s executive committee. Purell) consistent with its chosen way to play.

Resources

Resources Industry System Strategy

Leadership Digital

How GM Uses Social Media to Improve Cars and Customer Service

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

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