Most people think charisma is as vital to leadership as it is to rock stars or TV presenters and, unfortunately, they are right. In the era of multimedia politics, leadership is commonly downgraded to just another form of entertainment and charisma is indispensable for keeping the audience engaged. However, the short-term benefits of charisma are often neutralized by its long-term consequences. In fact, there are big reasons for resisting charisma: