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Diversity Efforts Fall Short Unless Employees Feel That They Belong

Harvard Business Review

His research shows that mitigating threats to a sense of belonging helps minorities significantly reduce stress levels, consequently improving physical health, emotional well-being, and performance. Storytelling means two things. This is even more powerful if the storyteller “looks like you.” Share stories.

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The Irresistible Power of Storytelling as a Strategic Business Tool

Harvard Business Review

But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial. The irresistible power of classic storytelling. Storytelling evokes a strong neurological response. He has no arms. He has to eat like a dog.