It’s the question asked by anyone who’s ever lost a sale: What went wrong?
Top Reasons Salespeople Lose Business
It’s rarely the product. Often, it’s forces beyond a salesperson’s control.
September 17, 2012
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.