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How to Lead in High Turbulence – 5 Lessons from the Tunisian revolution

Strategy Driven

He picked people who he knew had the skills to do the job and particularly looked for experienced leaders who had an outside perspective without connections to the old regime. Destroy silos. In order to get our monumental tasks done in the short time frame we were given, we had to create a network structure.

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Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

When computerization first became widespread decades ago, in the vanguard were accountants, who desperately needed to automate number crunching and reporting. There are fewer marketing majors at the controls of marketing decisions than ever before, as the skills needed to participate in the revolution have been redefined.

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The Building Blocks of Successful Corporate IT

Harvard Business Review

The job of Chief Information Officer has never exactly been easy. The persona of the next-generation CIO is evolving from Chief Infrastructure Officer through Chief Integration Officer and Chief Intelligence Officer to Chief Innovation Officer. Reporting structure.

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Using Data to Strengthen Your Connections to Customers

Harvard Business Review

Across industries, staff such as retail category managers, sales representatives, financial advisers, and wealth managers are awash with reports and insights that comfort their companies’ top executives and by making them feel that they are leading a “customer-centric” organization. Continue to remove distractions.

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Transforming Health Care Delivery to Increase Value - SPONSOR CONTENT FROM SIEMENS HEALTHINEERS

Harvard Business Review

Increase workforce productivity by optimizing the skill set of your workforce while shifting routine work away. Close those gaps, keep them as healthy as possible,” says John Kravitz, its chief information officer. Identify and stratify patients by disease severity to manage population health. . Same with diabetes.

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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments.

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Marketers, Let Your Egos Go

Harvard Business Review

Don Draper, the lead character on the show Mad Men , has an acutely profound skill in being able to turn a brand insight into an emotion that can bring you to tears. What if, in short, what your company really needs is not a marketer, but a data scientist ? Let''s take a step back.