For the past four years, Accenture has conducted an annual survey of chief marketing officers (CMOs) and chief information officers (CIOs) to understand the state of their collaboration. In that time, we’ve tracked dramatic changes in attitudes. The headline: today, 69 percent of CMOs say that they need to align and interact with IT on their strategic priorities. (Contrast this with 56 percent in 2012.) And 83 percent of CIOs say that they need to align and interact with Marketing. (It was 77 percent in 2012.)
CMOs and CIOs Increasingly See Eye to Eye
But there’s still more work to do.
August 13, 2014
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.