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Disruptive Business Models | N2Growth Blog

N2Growth Blog

So, in today’s post I’ll examine the power of disruption as a key business driver… Disruptive business models focus on creating, disintermediating, refining, reengineering or optimizing a product/service, role/function/practice, category, market, sector, or industry. When was the last time you rolled-out a new product?

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Ask Customers to Use Less of Your Product: The Big Heresy

Harvard Business Review

The short conference brought together public and private sector managers working on environmental and social issues. What really struck me is that both Xerox and Waste Management are doing something mostly unheard of: they're working with customers to help them use less of their traditional product or service.

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What Airbnb Understands About Customers’ “Jobs to Be Done”

Harvard Business Review

On a recent business trip to London, I surprised the conference organizers by turning down the opportunity to stay at the posh hotel hosting the conference in favor of a rather modest Airbnb flat. Too many companies focus on making their products better and better without ever understanding why customers make the choices they do.

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Investing in Start-Ups: For Love and Money

Harvard Business Review

According to Professor Clayton Christensen's jobs-to-be-done framework, whenever we buy something, we are hiring the product or service to do a job. At a recent industry conference, Bill Reichert , managing director of Garage Technology Ventures opined, "VCs do not invest with their brains.

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What Driverless Cars Mean for Today’s Automakers

Harvard Business Review

Up until the late 1950’s, anyone interested in sending bulk product across the globe placed that product in 60-pound burlap sacks, sent those to the docks, and entrusted longshoremen to tuck them efficiently into nooks and crannies in the hulls of merchant vessels. Courtesy of Boston Public Library. Apple is a perfect example.

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Management’s Three Eras: A Brief History

Harvard Business Review

Short-term thinking has been charged with no less than a chronic decline in innovation capability by Clayton Christensen who termed it “the Capitalist’s Dilemma.” ) Corporations continue to focus too narrowly on shareholders , with terrible consequences – even at great companies like IBM. For more information, see the conference homepage.

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Better Management Could Spur a New Era of Economic Growth

Harvard Business Review

Going forward, we’ll have to work harder for any gains in productivity and prosperity, and they will come slower. More recently, Clayton Christensen has outlined how managers’ acquired habits in allocating capital are putting capitalism itself at risk. For more information, see the conference homepage. Economy Leadership'