A “new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “high market penetration and . . . high dollars.” Yes, that’s a collection of phrases describing the X Games, a series of athletic competitions created by cable giant ESPN. With the Winter Olympics set to start this week, is it just a matter of time before we can add “disruptor” to the list of words used to describe the upstart?