Pressure has never been greater on CEOs to create organic, sustainable growth. One place business leaders are not looking for reliable help with this challenge? Their marketing departments. R&D and product development launch products that receive tepid responses. Marketing promotions don’t resonate and can’t be tied to measurable results.
Memo to the CEO: Customers Are the Key to Growth
Many businesses that are growing robustly focus their attention on a single, common theme: customer advocacy.
December 31, 2012
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New!
HBR Learning
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.