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Business Lessons from the Titanic (in 3D)

Harvard Business Review

In true Hollywood style, the film depicts a massive iceberg looming over the "unsinkable" ship with the crew scrambling to avoid a head-on collision. Clay Christensen's work on disruptive innovation shows the power of David against Goliath, the mammal over the dinosaur, the startup over the incumbent. It's What You Can't See.

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Keeping Your Options Open Could Be Hurting Your Career

Harvard Business Review

As one management consultant framed it, "Why would I ever work in one industry for the next 20 years when I can work in a new industry every other month?" As another consultant told me, "I really want to get a job as an e-commerce manager, but it's hard to start when you don't know anyone in e-commerce." When do I specialize?

Career 15
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How Netflix Can Soothe the Mob but Keep its Disruptive Strategy

Harvard Business Review

His approach to splitting out the old business from the new one is a textbook play out of Clay Christensen's prescription for dealing with the possibility of disruption. First, getting a handle on the angst requires understanding Netflix's (and Qwikster's) customers and, in Clay Christensen's language, the job they hire the companies to do.

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Rules For the Social Era

Harvard Business Review

But if they were launching today, banks would likely ask themselves how to accomplish the transactions (deposits, withdrawals, financial management) of banking without the physical commitment of banks. That was why Christensen's The Innovator's Dilemma became the bible of the boardroom. Because that's the point.

Banking 15
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Why Consumer Tech Is So Irritatingly Incremental

Harvard Business Review

Digital photography is far more convenient than developing film. After all, technologies don’t dictate how they must be commercialized, managers do. Crest Whitestrips, for example, are radically more affordable and convenient than going to the dentist to whiten your teeth. Innovation Strategy'

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Make Your Innovative Idea Seem Less Terrifying

Harvard Business Review

Four years ago, Craig Hatkoff, co-founder of the Tribeca Film Festival, approached me about a brainstorm: an event recognizing and celebrating breakthrough innovators. When I suggested to Clayton Christensen that we partner with Hatkoff to create the Tribeca Disruptive Innovation Awards , Clay’s response was : I trust you Whitney.