First Friday Book Synopsis
MAY 16, 2013
Christensen Frederick F. Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World Theodore Levitt' Bob''s blog entries " "Marketing Myopia “Harvard Business Essentials” “Harvard Business Review on” Bob Markey Clayton M.
First Friday Book Synopsis
NOVEMBER 26, 2014
He is also developing a software company building diagnostic competency for […].
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Mills Scofield
APRIL 15, 2012
Saul quotes Theodore Levitt (Harvard Business School Professor), “People don’t want a quarter-inch drill, they want a quarter-inch hole.” ” Clayton Christensen , an advisor to BIF, taught us that customers are hiring companies to “do a job” for them.
Harvard Business Review
JANUARY 13, 2014
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” No, it’s to maximize shareholder value. And short-term numbers at that.
Harvard Business Review
NOVEMBER 18, 2015
That’s no surprise, since Clayton Christensen co-founded our company in 2000, five years after his Harvard Business Review article with Joseph L. Christensen and two co-authors revisit where disruption theory stands today in a new HBR article, “What Is Disruptive Innovation? The rest, of course, is history.
Harvard Business Review
JUNE 12, 2013
The approach echoes Ted Levitt''s famous comment about selling ¼ inch holes rather than ¼ inch electric drills, and advocates a mindset shift away from selling products to "doing jobs" that solve customers'' problems. To resolve these contradictions, we had begun pleading with students and clients to look for "jobs to be done."
First Friday Book Synopsis
OCTOBER 3, 2011
Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable. It is one of [.].
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