We Need to Expand the Definition of Disruptive Innovation
Harvard Business Review
JANUARY 7, 2016
The latter is according to Clayton Christensen, Michael Raynor, and Rory McDonald in their recent HBR article “ What is Disruptive Innovation?” ” They also write that “disruptive innovations originate in low-end or new-market footholds.” Zipcar counts as a disruptive innovation. Uber doesn’t.
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