Harvard Business Review

JULY 22, 2011

To appreciate the truth of this claim, it's vital to understand one of Clayton Christensen's theories on marketing and product development: Jobs-to-be-done. With a basic grasp of technology innovation trends, Tower should have known as much and immediately begun running around with its hair on fire.

Christensen 15

Christensen Disruptive Innovation Price Business Model 15

Harvard Business Review

DECEMBER 10, 2010

Jeffrey Dyer, Hal Gregersen, and Clayton Christensen identify five "discovery skills" that make for innovative mindsets: associating, questioning, observing, experimenting, and networking. The offering should at once communicate the candidate's individuality and appeal to a broader market.

Innovation 15

Innovation Chief Operating Officer Christensen Objective 15

Harvard Business Review

MAY 2, 2017

The logic is that if you are present where new trends, ideas, talents, and start-ups are generated you might be able to recognize and assimilate them into your firm’s innovation pipeline. Clay Christensen's landmark theory -- in under two minutes. As an analogy, think of sales and marketing and the rise of CRM.

Innovation 8

Innovation Social Capital CRM Tacit Knowledge 8

Harvard Business Review

SEPTEMBER 14, 2011

The first experience involved extensive field visits to India and China as part of work with a multinational company looking to boost growth in those markets. Our team collectively spent about 100 days across the two markets, visiting urban areas, rural areas, homes, retail locations, hospitals, and more.

Innovation 10

Innovation Disruptive Innovation Christensen Hotels 10

Harvard Business Review

JUNE 12, 2013

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.

Ramaswamy 8

Ramaswamy Levitt Prahalad Christensen 8

Harvard Business Review

DECEMBER 10, 2015

And as Clayton Christensen described in The Innovator’s Dilemma , it can be very difficult for management teams and their organizations to acknowledge that the paradigm around them has changed, and instead of responding in an adaptive manner, too many organizations redouble their investments in legacy business models or technologies.

Groupthink 8

Groupthink Team Consensus Christensen 8

Harvard Business Review

MAY 28, 2015

Managers constantly try to fit new market needs to existing processes and routines. The technologies and trends shaping tomorrow’s businesses. One of Christensen’s favorite examples is steel minimills, whose electric arc furnaces used scrap steel as their feedstock. Sometimes they are a fit, but often they are not.

Technology 8

Technology Depreciation Christensen Short-term 8

Harvard Business Review

DECEMBER 12, 2013

How much less risky does it feel to embattled executives charged with innovating to instead follow along with the prevailing trends? Perhaps the Bill and Melinda Gates Foundation or the Clinton Global Initiative could fund the award, with support from world-leading academics like Clayton Christensen and Rita McGrath.

Advertising 9

Advertising Innovation Christensen Long-term 9

Harvard Business Review

SEPTEMBER 5, 2012

In her HBR article, "Disrupt Yourself," Whitney Johnson discussed how Clayton Christensen's theories of disruptive innovation can be applied to changing one's career path in a competitive job market. After all, I had wanted to be a designer since childhood, and the job market for user researchers was still nascent and unproven.

Career 8

Career Christensen Disruptive Innovation Travel 8

N2Growth Blog

JANUARY 13, 2011

The net result of being a late stage trend follower is that you will likely experience little more than yet another in a long line of great adventures that ended in frustration due to the time wasted and the investment squandered. Moore and Christensen tell us what to do, but their prescription is rarely followed. Thanks David.

Blog 412

Blog Innovation Strategic Planning Brand 412

Harvard Business Review

APRIL 8, 2016

But as more electric cars enter the market (including more Tesla models) and there are more uses for rechargeable electric batteries, perhaps the battery will one day move up the scale to become more like a platform. market with the Corolla and the scooter, respectively. Then there’s platform-based new-market disruptions.

Productivity 8

Productivity Products Disruptive Innovation Industry 8

Harvard Business Review

OCTOBER 19, 2012

Once the book had been written, I had to market it. My own publisher, HBS Press, published two the very same month as my book — one of them co-authored by heavyweight Clay Christensen. The desperate-to-prove-himself banker found a chart that showed how the housing market was overpriced.

Succession 16

Succession Diversity Open-book Innovation 16

Harvard Business Review

DECEMBER 14, 2012

These are jobs in customers' lives that require well-designed hardware in the household — for instance, theory would suggest that console makers might further capitalize on an existing trend, optimizing their systems to run other services, such as streaming Netflix movies.

Industry 8

Industry Franchising Christensen System 8

Harvard Business Review

MARCH 14, 2017

Clay Christensen's landmark theory -- in under two minutes. Blockchain would allow both large and local partners to be added seamlessly, making the crafting of on-trend offers much easier, while virtually eliminating the back-end irritations of point redemption. Related Video. The Explainer: Disruptive Innovation.

Loyalty 11

Loyalty Customer Loyalty Travel Hotels 11

Harvard Business Review

JANUARY 28, 2015

But the questions of timing and scale are still the minds of Clay Christensen and Maxwell Wessell in 2012. Napster, Amazon, and the Apple store have annihilated Tower Records and Musicland; digital cameras replaced film and then smartphones upended camera makers.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

JANUARY 10, 2013

Harvard Professor and Innosight cofounder Clayton Christensen alerted the world to the pattern of disruptive change almost two decades ago. Academics and practitioners have built on Christensen's work to develop robust frameworks that can help leaders to spot disruptive developments early and respond appropriately. Coming of age.

Trends 8

Trends Disruptive Innovation Christensen Business Model 8